360° Strategy Plan

It’s the thinking. The direction. The why.

A comprehensive strategic document that aligns your business, brand and marketing under one clear vision. This is not a presentation. It is a structured working plan designed to guide decisions, investments and growth with logic and coherence.

Add-ons

Clear

Is this service for you?

This strategy is designed for companies that need clarity before scaling their marketing. It is particularly valuable for organizations that:

Different initiatives are happening, but there is no clear system connecting them.

Launching new products, expanding markets or increasing marketing investment.

Ensuring that positioning, communication and marketing efforts support the same strategic objective.

Transforming ideas and assumptions into a clear strategic framework.

Defining priorities before investing significant resources in marketing.

Business Context

Clear overview of the current situation: market, products/services, challenges and opportunities. Anyone reading the document should immediately understand where the company stands.

Strategic Objective

Definition of core business goals and how marketing directly supports growth.

Ideal Customer Profile

Detailed description of your ideal client: motivations, pain points, buying behavior and decision process.

Value Proposition

What problem you solve, how you solve it and why you are different.

Brand Positioning

The space your brand should occupy in the customer’s mind and how it differentiates from competitors.

Core Message

The central idea of the brand. All communication stems from this.

Tone of Voice & Narrative

Defines communication style, language, personality and boundaries.

Offer Architecture

Strategic organization of products/services, pricing logic and commercial hierarchy.

Marketing & Sales Funnel

From awareness to conversion and repurchase.

Communication Channels

Which channels to prioritize (social, website, email, paid ads, etc.) and the role of each.

Content Strategy

What type of content to create, for whom and for what objective.

Campaign Strategy

Annual campaign roadmap with defined purpose and timing.

Paid Media Strategy

Budget logic, platform selection, targeting structure and optimization approach.

Metrics & KPIs

Clear performance indicators: what to measure, how to measure it and what defines success.

At the end of the process you receive:
• A complete 360 Strategy Document
• Defined brand positioning and messaging framework
• A clear ideal customer profile
• Marketing channel priorities
• A structured campaign roadmap
• A KPI framework for measuring growth

Our process

Step 1

Step 2

Step 3

Step 4

Brief & Diagnosis

- Strategy meeting
- Strategic questionnaire
- Business information review
Duration: Week 1

Strategic Development

- Deep analysis
- Development of strategic structure
- First draft delivered in Word format
Draft delivered: Day 25 - 30
Client feedback period: 1 week

Expansion & Refinement

- Integration of feedback
- Full marketing strategy development
- Complete strategic document (Word format)
Delivery: Around Day 60

Final Review & Delivery

- Final feedback round (1 week)
- Approval
- Designed and formatted PDF aligned with brand identity
Final result:
A structured strategic document ready to function as an official business guideline.

Ready to build the foundation for your growth?

After defining the business foundation, brand positioning and marketing framework, the result is a clear strategic direction for growth. If you want to explore how this could apply to your company

Book a call